From an early age, especially in the U.S., life insurance is a concept most people are relatively familiar with. While the concept is familiar, most people are unaware of the truths versus the myths; and let’s be honest, who wants to think about and plan for their...
It’s easy to put off buying life insurance. No one wants to think about death, and the mortality tables indicate the odds are with those who decline to purchase it. However, as any insurance agent can attest, lack of life insurance has devastating consequences...
One of the largest issues plaguing the life insurance industry today is quite simple: marketing. How do you market a product revolving around the one thing, well maybe not the one thing, but a thing, that no one wants to think about, death? Well, a recent commercial...
